A large project from my marketing internship was working to affiliate our organization with the Alzheimer's Association. This brief outlines our plans for getting the company's employees to participate in volunteer events with goals of generating a sense of community and elevating employee satisfaction.

This course's final consisted of a proposed advertising campaign for a company of our choosing. It included a company, industry, and marketplace overview, a marketing and advertising strategy, and creative, media, public relations, and social media plans.

This course's final required I devise my own product, and construct a variety of finalized pieces including a creative work plan, print magazine advertisements, written radio spots, television scripts, a website, and more.

In this course I created a fictional company to use as focus for writing a mission statement, about page, fact page, executive biography, news release, media advisory, and talking points.

This example feature story was an assignment to highlight an important issue while delivering appropriate and newsworthy information.