As a project for my media agency I was tasked with creating a short form case study of an OOH campaign for our premium denim client which I planned and speaheaded. This document was intended for use on our website and new business pitches as a showcase for our OOH specialty work.

This email communication is an example of a small-scale activity to aid our internal team in determining how to optimize upcoming and future campaigns with regard to Meta audience and demographic strategy based on historical campaign performance.

This document is an example of one of our team's formats for campaign reporting where we outline final results, creative and audience insights, and recommendations for future initiatives within these channels. This particular report highlights efforts conducted for paid social (Meta), CTV, publisher direct digital, and OOH for two campaigns that ran consecutively, allowing us to also provide comparative analysis.